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About

The Playbook is an online educational platform by Distinctly Creative that provides creatives of all mediums with the skill-sets, knowledge, and resources needed to turn their talents + gifts into viable businesses, and to also help existing creative entrepreneurs take their business to the next level. Understanding the business side of the industry shouldn’t be hard -- which is why we've got your back.

The foundation of The Playbook is our program “Hustle Hard: Fundamentals of Creative Entrepreneurship”. Hustle Hard is a 8-week, online program that consists of five main courses: Business Development, Customer Acquisition + Marketing, Visual Presentation + Graphic Design, Finance, and Legal. Each topic is taught by experienced professionals, and consists of various lecture videos. Each student will receive a comprehensive e-textbook that will guide them through all five topics, provide recommended readings, assignments, and additional information to ensure that you’re set-up for success. "Hustle Hard" will be launching in June of 2018.

Rolling out later this year, in addition to “Hustle Hard”, The Playbook will also be offering add-on courses that are tailored to different creative industries or concepts like leasing a commercial space, starting a boutique, working with manufactures, arts activism, becoming a professional MUA, curating, and more.

To put an emphasis on networking + community building, we provide various online networking opportunities for students to connect with one another and the instructors. 



Instructors

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ASHLEY JOHNSON

Ashley Nicole Johnson is a dynamic and ener­getic public relations and marketing profession­al recognized as one of The Top 25 African American PR Millennials to Watch by The Huff­ington Post. Johnson is a native of Stafford, Virginia and graduate of Mountain View High School. She obtained a B.A in Public Relations from Howard University and MPS in Public Relations & Cor­porate Communications from Georgetown Uni­versity. During high school, Ashley was selected to be a member of the Disney Dreamers Acade­my with Steve Harvey and was brought back as alumni during her senior year at Howard Univer­sity. Ashley is the CEO and Publicist of ANJPR Con­sulting, LLC. a public relations agency specializ­ing in entertainment, lifestyle and non-profit or­ganizations. Through her company, she is the Multicultural Marketing & Communications Con­sultant for the nation's largest non-profit, AARP. She has worked with national brands such as BET Networks, Essence, Walt Disney World Re­sorts, and Univision to name a few. 

In 2017, Ashley released her new book joined by 17 co-authors titled, Planners Unplugged: Se­crets of the World's Greatest Event Planners. Planners Unplugged is an exciting new addition to the event planning world where eighteen of the top female event planners have joined to produce an in-depth and behind-the-scenes look of the not-so-glamourous side of event planning. In Ashley's chapter, 'A Millennial Who Turned Nos to Yesses as Miss CEO,' she shares her jour­ney on starting a public relations business when there was little to no job opportunities available after graduating from college. The story de­scribes the tough lessons learned and how building a team and working collaboratively with seasoned professionals have been instrumental in her success as a young professional. Ashley continues to give back as an active member of the National Coalition of 100 Black Women, Inc. Prince William County Chapter, Inc. and Northern Virginia Black Chamber of Com­merce. She is also a member of Women of Color in PR (WOCIPR), Black Public Relations Society, Washington, D.C., and PR CommunicateHER. 

Website | Instagram | Facebook | Twitter | LinkedIn | Instagram

 
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SHAVON J. SMITH

Shavon helps small and medium-sized businesses solve problems. She is the founder of The SJS Law Firm, PLLC where she represents business owners, entrepreneurs, and non-profits in all legal aspects of their ventures, including employment matters, contracts, intellectual property, compliance and legal strategy. Shavon frequently speaks and presents training and seminars for business owners, speaking on topics such as Performing a Legal Check Up: Ensuring Your Business is Legally Protected & Prime for Growth; Working With An Attorney For Your Small Business and Growing Your Business With Teaming Arrangements. Shavon regularly volunteers with various organizations to provide pro bono assistance to community entrepreneurs. She also sits on the board of a southeast DC non-profit, Wheeler Creek Community Development Corporation. Prior to starting SJS, she practiced law with a big DC law firm. For nearly 6 years she counseled corporations on variety of commercial matters.

Website | Facebook | Twitter | LinkedIn

 
 
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MORGAN DAVIS

Entrepreneurship, and the arts has been a large part of Morgan’s life. At the age of 17, Morgan started her first plus-size clothing line, where she would sew custom pieces for women sizes 14 and up. From there, this created a full-fledged catalyst into business development, fashion design, graphic design, marketing, photography, and videography. 

Morgan currently provides an array of thought-provoking, unique digital content for a variety of organizations and businesses within the DMV (DC, MD, VA) area and the University of Maryland through website design, logos, marketing material, product photography, lifestyle photography, head shots, and digital marketing campaigns.

In addition to this Morgan also provides various opportunities and platforms for black creative entrepreneurs to grow personally and professionally as the founder and CEO of Distinctly Creative.

Previously, she has worked with Google to help small and medium businesses better assess their marketing goals, Fashion Law Week DC, and various independent clothing lines. 

As a proud fashion design graduate of Howard University, Morgan constantly strives to provide innovative ways to help creative entrepreneurs succeed professionally -- especially those within the black community because representation matters. 

Website | Instagram | LinkedIn

 
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SHEENA HUTCHINSON

The FAB (Finance, Accounting, and Bookkeeping) Guru, Sheena Hutchinson with Jamaican roots, was born and raised in Fairfield County Connecticut. At a young age, she was introduced to entrepreneurship, as it is rooted in her lineage. This lineage includes many strong women, her mother Avery Stephenson, her grandmothers, great-grandmothers, and grandaunts. At the age of seven, this brilliant innovator named her mom’s Jamaican restaurant, Avery’s Little Kitchen. During the next 10 years, Sheena established her business acumen and accounting skills, by assisting her mother as a cashier, running bank errands and meeting with the business accountant.

Ms. Hutchinson received her Bachelor of Science in Business Administration with a concentration in Finance from Southern Connecticut State University, and a Master of Divinity from Howard University. Her academic pursuits broadened her horizon in many areas. Ms. Hutchinson has worked in staff accountant roles for over 10 years; served and advocated for seniors in Ward 2 of Washington, DC; created her own business, Four Fifteen Booktique, LLC; and served in numerous leadership roles. Currently, Sheena is a Business Educator with Prince George’s County Public School. She is passionate about employing economic solutions as preventive measure, especially to youths and young adults. Her passion is to be a voice and advocate for oppressed individuals.  Ms. Hutchinson is an active member of Alpha Kappa Alpha Sorority, Incorporated.

Sheena Hutchinson with Jamaican roots, was born and raised in Fairfield County Connecticut. Ms. Hutchinson received her Bachelor of Science in Business Administration with a concentration in Finance from Southern Connecticut State University, and a Master of Divinity from Howard University. Her academic pursuits broadened her horizon in many areas, such as working as an educator, an accountant for over 10 years, and advocated for seniors in Ward 2 of Washington, DC, created her own business, Four Fifteen Booktique, LLC, served in numerous leadership roles,

She is passionate about employing economic solutions as preventive measure, especially to youths and young adults.

Website | Instagram | LinkedIn


Enrollments for "Hustle Hard" will be opening starting mid July 2018.

If you'd like to be updated once enrollments are open, please use the form below.